The difference between good work and great work is the team behind it. Our diverse and streamlined team consists of strategic and creative thinkers from a wide range of backgrounds and areas of expertise. Together, we can help you discover and develop your brand's unique voice, differentiating it in the marketplace and sparking meaningful growth.
Managing Creative Director
Matt has been instrumental in providing design leadership, elevating the creative team, and setting and nurturing the company's culture. With the responsibility of ensuring creative excellence at DRC, Matt has demonstrated through countless rebranding initiatives that he has an excellent eye for cutting edge aesthetic, as well as a willingness to challenge category norms.
Matt came to DRC with extensive knowledge of the CPG world, as well as corporate identity, online and experiential design. His experience landed him jobs at a multitude of well-known branding agencies before he came to DRC. Throughout his career, he developed creative for top tier clients including Proctor & Gamble, Kraft, Coca-Cola, Wrigley, General Mills, GE, S.C. Johnson, Dial, Nestle, as well as many others. He has worked with some of the biggest brands in the world, but also loves the challenge of helping the little guys too. Matt believes that branding isn't just a bag, box or can at a store, but rather it is a persona that is conveyed through multiple touchpoints and experiences that becomes part of consumers' lives.
As DRC's head of operations, Renee provides day-to-day management of the company's design implementation, systems implementation and training. Quality control and process development are her strong suits, so she has a natural ability to effectively troubleshoot a variety of situations.
Renee has had a gamut of life experiences – from traffic to production, talent acquisition to account management and FDA standards to global expansion. Naturally, each experience came with its share of "left-brain" functions. At DRC, she is able to put all of these experiences into practice. Her diverse background allows us to consult with her in multitude of capacities and on projects big and small.
Chuck, a U.S. Marine Corps officer, is the business leader of DRC, bringing leadership, sales and management skills, positive energy, and extensive entrepreneurial experience. He built a foundation to maintain operations and allow our right-brain team to focus on what we love most: brand strategy and packaging design. Chuck also applies his skills to the community, sitting on several non-profit boards and regularly volunteering his time and resources. His most recent passion, serving on the board of Bunker Labs, allows him to create a positive impact on existing veteran-owned tech startups and aspiring entrepreneurs to come, create, and conquer the business world through their ideas, hard work, and strategy at 1871, Chicago's renown entrepreneurial hub for digital startups.
A life-learner, Chuck loves meeting new people and hearing about their experiences. This results in DRC creating new connections and building new partnerships to bring unique perspectives and differentiated approaches not only to our business, but also our clients. A relentless networker, Chuck always welcomes discussing business and brand challenges over a cigar and a good scotch.
As founding partner of DRC, John lives and breathes the belief that great branding and design is rooted in consumer motivations, and has assembled a highly talented team of strategic thinkers. John's passions are design, entrepreneurism, and connecting people with other great people. His creative leadership encourages the pursuit of excellence to consistently delight clients and deliver compelling design solutions. John is an influential leader in the community serving on several boards of directors, and actively contributes DRC time and services to making a difference in the world.
John's entrepreneurial spirit started with his family and extends company-wide. John always keeps the business owner or brand owner top of mind and challenges the team to ask 'what if' and 'why not'? John seeks continuous growth – and it comes from both external and internal influencers, always rooted in his core purpose: encouraging others to challenge convention and positively impact all that we touch.
SVP, Business & Client Development
Joining DRC in its early years, Cristy has seen the company grow from start-up to design leader, and her tenacity and conscientiousness has played a vital role in that transformation. Nothing delights Cristy more than instilling passion in the team about the impact our thinking can have on our clients' businesses. She approaches each situation from a customer-driven mindset and intuitively connects the dots at a higher level to uncover opportunities to shift thinking and spur growth. She encourages her team to adopt that same mindset.
Her experience includes creating proprietary processes and tools, as well as helping the company's clients develop and execute brand and business strategies in all areas of consumer packaged goods. Throughout her career, she has led work for clients including ConAgra Foods, Kroger, Lowe's, Sargento and Mondelez. Her entrepreneurial spirit is an invaluable asset for many of the challenger brands. Constantly seeking growth opportunities, her deep commitment to helping clients gain a significant competitive advantage through strategic design, ensures any brands that come under her stewardship flourish.