Evolving A Mail Order Brand To Penetrate Retail
DRC’s work for Enstrom demonstrates with a proven branding process, you have the ability to solve even the most complex business challenges, regardless of experience. Enstrom engaged DRC for their first Enstrom-branded retail package – a club SKU. DRC recommended what they really needed to take this 4th generation business to the next level: a brand refresh. Renewing relevance would expand possibilities for this mail order brand with the majority of their volume limited to the holiday season.
World famous for its toffee, this fourth-generation family business masters the art of what it takes to make world-class confections. Every batch of traditional almond toffee is still made by hand with only the finest, freshest ingredients. The craftsmanship led us to reinforce the brand’s heritage. Enstrom is a classic; polished and tasteful; never flashy, but always the best dressed in the room. Our solution brought the brand to life in a way that was not about being noticed, but rather being remembered. The final solution evolved the brand to communicate an expanded portfolio of confections. Scope included brand identity, packaging, advertising and trade show booth. The launch garnered a cover story and a feature story in the two most prestigious industry publications for the largest attended trade show of the year.