Find Your Pulse
Tasked with creating a new brand within the home audio market, DRC was challenged with carving out a position that clearly communicates easy integration and effortless audio to consumers. Premium personal audio at the touch of your finger became the cornerstones of the new brand foundation, and shaped the brands tone visually and verbally moving forward.
DRC’s visual brand expression is inspired by the human fingerprint representing the brand’s unique personal audio experience. The brandmark instantly becomes memorable with its iconic badge quality that stands out at shelf and in print. Its dynamic color palette communicates the brand’s premium positioning, and evokes a sense of movement inspired by sound waves. The design language is both premium and impactful, and seamlessly delivers on the unique brand experience that’s effortless and personal with consumers.