BEM Wireless
Brand & Product Development
This startup came to DRC with an initial product design intended to retail at $199. Market assessment found failure would be imminent without evolving the brand strategy in this highly price-driven category.
DRC built the brand from inception, starting with a device that broadcasts Bluetooth® technology to multiple wireless speakers supporting a limitless lifestyle for every individual. Elegance and simplicity of use influence the style of the product, brand name, identity and packaging. Consumer Electronics Show 2013 launch featured enormous press resulting in distribution deals from over 20 countries.
Scope of Work:
Strategy, Product Design, Naming, Brand Identity, Package Design