Sprouts Farmers Market

Bulk Packaged Foods

Sprouts Farmers Market sought to merchandise specific products from the bulk department bins in shelf-stable packaging, adjacent to the true bulk department. This created an entirely new category for the grocery store: Bulk Packaged Foods.

The design language across all product sub-categories reflect the idea of “farm to package”, with hand-drawn illustrations, distressed typography, and natural textures. With minimal ink coverage, it’s implied that the labels were applied by hand, and the products filled in store.

Sprouts Dried Fruit CPG Packaging Design
Illustrations of fruit for Sprouts Farmers Market
Sprouts nuts CPG packaging design

Scope of Work:

Strategy, Package Design, Illustration, Style Guides

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